Integration of customer relationship management: status quo and implications for research and practice
| Year of publication: |
2005
|
|---|---|
| Authors: | Meyer, Matthias ; Kolbe, Lutz |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 13.2005, 3, p. 175-198
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