Integration of marketing communications and logistics distribution of high-tech enterprises on the basis of innovative knowledge generation
Yevhen Krykavskyy, Serhii Kasian
| Year of publication: |
2017
|
|---|---|
| Authors: | Krykavskyy, Yevhen ; Kasian, Serhii |
| Published in: |
Modern processes of economic development : economics and law. - Aachen : Shaker Verlag, ISBN 3-8440-5640-8. - 2017, p. 89-105
|
| Subject: | Hochtechnologie | High technology | Electronic Commerce | E-commerce | Innovationsdiffusion | Innovation diffusion | Marketing | Logistik | Logistics | Vertrieb | Physical distribution | Online-Marketing | Internet marketing | Unternehmenskooperation | Inter-firm cooperation | Polen | Poland | Ukraine |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011862115