Integration-segregation decisions under general value functions : "create your own bundle - choose 1, 2 or all 3!"
Martín Egozcue, Sébastien Massoni, Wing-keung Wong and Ričardas Zitikis
| Year of publication: |
2014
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|---|---|
| Authors: | Egozcue, Martín ; Massoni, Sébastien ; Wong, Wing Keung ; Zitikis, Ričardas |
| Published in: |
IMA journal of management mathematics. - Oxford : Oxford Univ. Press, ISSN 1471-678X, ZDB-ID 2074812-7. - Vol. 25.2014, 1, p. 57-72
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| Subject: | bundling | marketing | mental accounting | portfolio theory | value function | utility function | majorization | function inequalities | Bell number | Theorie | Theory | Nutzenfunktion | Utility function | Leistungsbündel | Bundling strategy | Portfolio-Management | Portfolio selection |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010242802