Integrierte Kundenorientierung : Implementierung einer kundenorientierten Unternehmensführung

Manfred Bruhn. Unter Mitarb. von Astrid Frommeyer ...

Year of publication:	2002 ; 1. Aufl.
Authors:	Bruhn, Manfred
Other Persons:	Frommeyer, Astrid (contributor)
Publisher:	Wiesbaden : Gabler
Subject:	Beziehungsmarketing \| Relationship marketing \| Management \| Organisationsstruktur \| Organizational structure \| Betriebliches Informationssystem \| Business intelligence system \| Unternehmenskultur \| Corporate culture \| Theorie \| Theory \| Deutschland \| Germany \| Welt \| World \| Kundenorientierung
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [gbv.de]

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