Integrierte Markenführung : brand loyalty als Schlüssel zum Erfolg
Kirsten Braun
| Year of publication: |
2001
|
|---|---|
| Authors: | Braun, Kirsten |
| Publisher: |
Hamburg : Loyalty |
| Subject: | Markenpolitik | Kundenbindung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 32 S. graph. Darst. |
|---|---|
| Series: | Die Bibliothek der Kundenbindung. - Hamburg : Loyalty. - Vol. Nr. 8 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-00-008143-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004748117