Intellectual Property Management : Interdisciplinary Knowledge for Business Decision-Making

by Irina Heim

1.The Intellectual Property Landscape -- 2.The Creation of IP -- 3.The Protection of IP -- 4.The Exploitation of IP.-5.The Evaluation of IP and First Steps in Strategy Formulation.-6.Building an IP Strategy.-7.Resourcing in the IP Context.

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Year of publication:	2023
Authors:	Heim, Irina
Publisher:	2023.: Cham : Springer International Publishing 2023.: Cham : Imprint: Palgrave Macmillan
Subject:	IP \| Intellectual Property \| patents \| trademarks \| copyright \| creative industries \| business model \| industrial strategy \| policy \| Immaterialgüterrechte \| Intellectual property rights \| Kreativsektor \| Creative industries \| Geschäftsmodell \| Business model \| Patent \| Urheberrecht \| Copyright law \| Innovation \| Wissensmanagement \| Knowledge management \| Patentrecht \| Patent law \| Markenrecht \| Trademark law \| Innovationsmanagement \| Innovation management \| IP-Management \| Intellectual property management