Intellectual property management : the role of technology-brands in the appropriation of technological innovation ; with 22 tables
Klaus Jennewein
| Year of publication: |
2005
|
|---|---|
| Authors: | Jennewein, Klaus |
| Publisher: |
Heidelberg [u.a.] : Physica-Verl. |
| Subject: | Bayer AG | Cisco Systems Inc. <San José, Calif.> | Markenführung | Brand management | Technologie | Technology | Immaterialgüterrechte | Intellectual property rights | Immaterielle Güter | Intangible goods | Innovationsmanagement | Innovation management | Schätzung | Estimation | Theorie | Theory | Welt | World | Forschung | Research | Patent | Markenartikel | Brand | Produktinnovation | Technologieportfolio | Patentpolitik | Markenwert | Markenpolitik | Urheberrecht |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | XVIII, 404 S graph. Darst 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Fallstudie ; Case study |
| Language: | English |
| Thesis: | Zugl.: Hohenheim, Univ., Diss., 2004 |
| Notes: | Literaturverz. S. [385] - 404 ca. EUR 69.50 (freier Pr.), ca. CHF 115.00 (freier Pr.) |
| ISBN: | 3-7908-0280-8 |
| Classification: | Gewerblicher Rechtsschutz, Verlagsrecht ; Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002063045