INTELLIGENCE - E-COMMERCE - When Manufacturers Go Retail - Selling direct via the Internet can help or hurt traditional retail partners.
| Year of publication: |
2006
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|---|---|
| Authors: | Cattani, Kyle ; Heese, Hans Sebastian ; Gilland, Wendell ; Swaminathan, Jayashankar |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 47.2006, 2, p. 5-9
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