INTELLIGENCE - MARKETING - Attractive by Association - When targeted promotions appeal to non-targeted customers.
| Year of publication: |
2006
|
|---|---|
| Authors: | Cattani, Kyle ; Heese, Hans Sebastian ; Gilland, Wendell ; Swaminathan, Jayashankar |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 47.2006, 2, p. 5
|