Intentionally developed business network for mobile marketing: a case study from Finland
| Year of publication: |
2008
|
|---|---|
| Authors: | Salo, Jari ; Sinisalo, Jaakko ; Karjaluoto, Heikki |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 23.2008, 7, p. 497-506
|