Interact with me on my terms : a four segment Facebook engagement framework for marketers
Monica Alexandra Hodis; Rajendran Sriramachandramurthy; Hemant C. Sashittal
| Year of publication: |
2015
|
|---|---|
| Authors: | Hodis, Monica Alexandra ; Sriramachandramurthy, Rajendran ; Sashittal, Hemant Chaitanya |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 11/12, p. 1255-1284
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| Subject: | Facebook | engagement | word-of-mouth | branding | qualitative | Social Web | Social web | Virales Marketing | Viral marketing | Markenführung | Brand management | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011405232