Interaction effects of mood induction and nominal representation of price on consumer choice
| Year of publication: |
2005
|
|---|---|
| Authors: | Gamble, Amelie ; Gärling, Tommy ; Västfjäll, Daniel ; Marell, Agneta |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 12.2005, 6, p. 397-406
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