Interaction of corporate social responsibility and attractiveness of organization to job seekers: a system dynamic study

Purpose This paper aims to understand the two-way interaction between corporate social responsibility (CSR) and the attractiveness of organization to job seekers (AOJS). Design/methodology/approach A system dynamics model is developed in the form of a causal loop diagram (CLD) that explains the CSR-AOJS interaction dynamically. To test the credibility of the developed model, the survey data are used to validate the causal relationships in the CLD. Findings This study found that developing an effective strategy or tool by capturing various essential CSR elements can attract potential job seekers. Originality/value The developed model is relevant to policymakers, decision-makers and managers when strategizing the CSR plan to attract potential job seekers.