Interaction orientation : an empirical investigation of the antecedents, outcomes, and moderating effects
vorgelegt von Julia Kristin Thalmann
| Year of publication: |
2011
|
|---|---|
| Authors: | Thalmann, Julia Kristin |
| Subject: | Beziehungsmarketing | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 179 S. ; graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Aachen, Techn. Hochsch., Diss., 2011 |
| Classification: | Unternehmensorganisation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009590613