Interaction orientation : the new measure of marketing capabilities
V. Kumar and Girish Ramani
| Year of publication: |
2007
|
|---|---|
| Authors: | Kumar, V. ; Ramani, Girish |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2007, 1, p. 3-25
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893484