Interactions and consequences of inertia and switching costs
| Year of publication: |
2012
|
|---|---|
| Authors: | Lee, Richard ; Neale, Larry |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 26.2012, 5 (27.7.), p. 365-375
|