Interactive effects of organizational resources on sustainable product design practices : a resource orchestration perspective
Babu John-Mariadoss, Nadia Pomirleanu, Pavan R. Chennamaneni, Rajani Ganesh Pillai and Suhaiza Zailani
| Year of publication: |
2024
|
|---|---|
| Authors: | John-Mariadoss, Babu ; Pomirleanu, Nadia ; Chennamaneni, Pavan Rao ; Pillai, Rajani Ganesh ; Suhaiza Zailani |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 1, p. 66-91
|
| Subject: | Customer relationship capital | Resource orchestration | Strategic sustainability orientation | Sustainable product design practices | Produktgestaltung | Product design | Ressourcenorientierter Ansatz | Resource-based view | Nachhaltigkeit | Sustainability | Nachhaltige Entwicklung | Sustainable development | Beziehungsmarketing | Relationship marketing | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-04-2022-0253 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014466294