Interactive marketing : revolution or rhetoric ?
Chris Miles
| Year of publication: |
2009
|
|---|---|
| Authors: | Miles, Christopher |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Subject: | Marketing | Interaktion |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 242 S. : graph. Darst. |
|---|---|
| Series: | Routledge interpretive marketing research. - London [u.a.] : Routledge. - Vol. 12 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-415-80171-3 ; 0-415-80171-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004954902