Interactive music for multisensory e‐commerce : The moderating role of online consumer involvement in experiential value, cognitive value, and purchase intention
| Year of publication: |
2020
|
|---|---|
| Authors: | Hwang, Angel Hsing‐Chi ; Oh, Jeeyun ; Scheinbaum, Angeline Close |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2020, 8 (14.02.), p. 1031-1056
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21338 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012189634