Interactive Network Branding : creating corporate identity and reputation through interpersonal interaction
Nikolina Koporcic, Aino Halinen
| Year of publication: |
2018
|
|---|---|
| Authors: | Koporcic, Nikolina ; Halinen, Aino |
| Published in: |
The IMP journal. - Bingley : Emerald, ISSN 0809-7259, ZDB-ID 2685755-8. - Vol. 12.2018, 2, p. 392-408
|
| Subject: | Process | Small- and medium-sized enterprise | Business networks | Corporate branding | Interpersonal interaction | Unternehmensnetzwerk | Business network | Unternehmenskultur | Corporate culture | Markenführung | Brand management | KMU | SME | Firmenimage | Corporate reputation | Soziale Beziehungen | Social relations | Markenarchitektur | Brand architecture | Beziehungsmarketing | Relationship marketing | Reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMP-05-2017-0026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011896776