Interactive Role of Consumer Discrimination and Branding against Counterfeiting: A Study of Multinational Managers’ Perception of Global Brands in China
| Year of publication: |
2013
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|---|---|
| Authors: | Sonmez, Mahmut ; Yang, Deli ; Fryxell, Gerald |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 8680176. - Vol. 115.2013, 1, p. 195-211
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