Interactive sustainability reporting : developing clear target group tailoring and stimulating stakeholder dialogue

Providing greater interactivity is a step forward in sustainability reporting. Interactivity includes mechanisms to involve key target groups and give feedback, facilities for user control, and opportunities to select report contents and design. These features determine users' satisfaction, value, and overall attitude towards sustainability reporting, whether users actually pay attention to sustainability reports, how readers assess reliability and value of these documents, and the extent to which stakeholders are willing to make use of such communication vehicles for decision making...