Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research
| Year of publication: |
2005
|
|---|---|
| Authors: | Yadav, Manjit S. ; Varadarajan, Rajan |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 33.2005, 4, p. 585-603
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