Interactivity : the concept and its dimensions
Wang Hui; Vipin Nadda
| Year of publication: |
2015
|
|---|---|
| Authors: | Wang, Hui ; Nadda, Vipin |
| Published in: |
Computer-mediated marketing strategies : social media and online brand communities. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6598-9. - 2015, p. 157-184
|
| Subject: | Social Web | Social web | Strukturwandel | Structural change | Online-Marketing | Internet marketing | Tourismuswirtschaft | Tourism industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010481704