Interaktive Wertschöpfung : Open Innovation, Individualisierung und neue Formen der Arbeitsteilung

Ralf Reichwald; Frank Piller

Year of publication:	2009 ; 2., vollst. überarb. und erw. Aufl.
Authors:	Reichwald, Ralf ; Piller, Frank T.
Other Persons:	Ihl, Christoph (contributor) ; Seifert, Sascha (contributor)
Publisher:	Wiesbaden : Gabler
Subject:	Betriebliche Wertschöpfung \| Value creation \| Kundenintegration \| Customer integration \| Beziehungsmarketing \| Relationship marketing \| Innovationsmanagement \| Innovation management \| Individualismus \| Individualism \| Mass Customization \| Mass customization \| Theorie \| Theory \| Deutschland \| Germany \| Wertschöpfung \| Kundenorientierung
Description of contents:	Table of Contents [gbv.de] ; Description [deposit.dnb.de]

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