Interdependence, Punitive Capability, and the Reciprocation of Punitive Actions in Channel Relationships
| Year of publication: |
1998
|
|---|---|
| Authors: | Kumar, Nirmalya ; Scheer, Lisa K. ; Steenkamp, Jan-Benedict E.M. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 35.1998, 2, p. 225-235
|