Interdependency, Contracting, and Relational Behavior in Marketing Channels
| Year of publication: |
1996
|
|---|---|
| Authors: | Lusch, Robert F. ; Brown, James R. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 60.1996, 4, p. 19-38
|