Interdisciplinary Approaches to Product Design, Innovation, and Branding in International Marketing : Creative Research on Branding, Product Design/Innovation, and Strategic Thought/Social Entrepreneurship

Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.

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Year of publication:	2012
Authors:	Swan, K. Scott
Other Persons:	Zou, Shaoming (contributor) ; Zou, Shaoming (contributor)
Publisher:	Bingley : Emerald Publishing Limited
Subject:	Markenführung \| Brand management \| Produktgestaltung \| Product design \| Innovation \| Internationales Marketing \| International marketing \| Produktentwicklung \| New product development \| Kreativität \| Creativity \| Innovationsmanagement \| Innovation management \| Markenimage \| Brand image

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Extent:	1 online resource (360 pages)
Series:	Advances in international marketing ; v. 23 Advances in International Marketing Ser. ; v.23
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based on publisher supplied metadata and other sources.
ISBN:	978-1-78190-017-8 ; 978-1-78190-016-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012689175