Interesting numbers : an ethnographic account of quantification, marketing analytics and facial coding data
Robert Cluley
| Year of publication: |
2022
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|---|---|
| Authors: | Cluley, Robert |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 22.2022, 1, p. 3-20
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| Subject: | Facial coding data | market shaping | marketing measures | sociology of translation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931211039001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012872503