Interfirm marketing alliance : understanding the influences of complementarity, compatibility, and combinative capacity on success
Steven H. Dahlquist
| Year of publication: |
2015
|
|---|---|
| Authors: | Dahlquist, Steven H. |
| Published in: |
International journal of strategic business alliances. - Genève : Inderscience Enterprises, ISSN 1756-6444, ZDB-ID 2503649-X. - Vol. 4.2015, 2/3, p. 167-183
|
| Subject: | governance | complementarity | compatibility | combinative | interfirm | investment | assets | alliance | marketing relationship | Strategische Allianz | Strategic alliance | Unternehmenskooperation | Inter-firm cooperation | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011573522