Interimistic Relational Exchange: Conceptualization and Propositional Development
| Year of publication: |
2000
|
|---|---|
| Authors: | Lambe, C.Jay ; Spekman, Robert E. ; Hunt, Shelby D. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 28.2000, 2, p. 212-225
|