Internal and external organisational strategies : repercussion of information management on relationship selling behaviour and salesforce performance
Sathish Mahendran, Natarajan Lakshmi Balasudarsun, Hari Sundar G. Ram, Karthikeyan Parthasarathy, Deena Roy
| Year of publication: |
2023
|
|---|---|
| Authors: | Mahendran, Sathish ; Balasudarsun, Natarajan Lakshmi ; Ram, Hari Sundar G. ; Parthasarathy, Karthikeyan ; Roy, Deena |
| Published in: |
International journal of intellectual property management : IJIPM. - Olney, Bucks. : Inderscience Enterprises Limited, ISSN 1478-9655, ZDB-ID 2254112-3. - Vol. 13.2023, 1, p. 1-21
|
| Subject: | organisational strategy | OS | relationship selling behaviour | RSB | information management | IM | salesforce performance | SP | business to business sales | interaction intensity | self-disclosure | SD | foundry industry | customer disclosure | CD | Verkauf | Selling | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Informationsmanagement | Information management | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIPM.2023.129075 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014320956