Internal benchmarking for regional tourism organizations : a case example
Andreas H. Zins
| Year of publication: |
2014
|
|---|---|
| Authors: | Zins, Andreas |
| Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 19.2014, 4, p. 413-424
|
| Subject: | Balanced scorecard | Destination marketing/management organization (DMO) | Managerial judgments | Strategy congruence | Balanced Scorecard | Benchmarking | Tourismusmarketing | Tourism marketing | Performance-Messung | Performance measurement | Destinationsmanagement | Destination management | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010429802