Internal brand commitment, a multi-dimensional construct? : case study evidence within a collaborative independent retail network content
Edmund O'Callaghan
| Year of publication: |
2013
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|---|---|
| Authors: | O'Callaghan, Edmund |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 23.2013, 5, p. 478-492
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| Subject: | internal brand commitment | internal branding | retailing | multi-dimensional | collaborative independt retail network | Ireland | Einzelhandel | Retail trade | Irland | Markenführung | Brand management | Unternehmensnetzwerk | Business network | Markenartikel | Brand | Interne Markenführung | Internal branding |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010222163