Internal brand management in the public sector : the effects of internal communication, organizational practices, and PSM on employees' brand perceptions
Ulrika Leijerholt, Galina Biedenbach and Peter Hultén
| Year of publication: |
2022
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|---|---|
| Authors: | Leijerholt, Ulrika ; Biedenbach, Galina ; Hultén, Peter |
| Published in: |
Public management review. - London : Routledge, ISSN 1471-9045, ZDB-ID 2094887-6. - Vol. 24.2022, 3, p. 442-465
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| Subject: | Brand commitment | brand identification | brand pride | internal branding | public sector branding | Markenführung | Brand management | Interne Kommunikation | Internal communication | Öffentlicher Sektor | Public sector | Markenartikel | Brand | Internationales Marketing | International marketing | Markenimage | Brand image | Interne Markenführung | Internal branding | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14719037.2020.1834607 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164681