Internal market orientation construct and consequences
Year of publication: |
2004-04
|
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Authors: | Lings, Ian N. |
Publisher: |
Elsevier Inc. |
Subject: | MARKETING | Internal marketing | Internal market orientation | Market orientation | Internal customers |
Type of publication: | Article |
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Notes: | DOI:10.1016/S0148-2963(02)00274-6 Lings, Ian N. (2004) Internal market orientation construct and consequences. Journal of Business Research, 57(4), pp. 405-413. QUT Business School; School of Advertising, Marketing and Public Relations |
Source: | BASE |
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