Internal stakeholder views of a market orientation strategy : implications for implementation
Francine K. Schlosser; Rod B. McNaughton
| Year of publication: |
2007
|
|---|---|
| Authors: | Schlosser, Francine K. ; McNaughton, Rod B. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 15.2007, 4, p. 307-325
|
| Subject: | Stakeholder | Markteintritt | Market entry | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003629963