Internal stakeholder views of a market orientation strategy: implications for implementation
| Year of publication: |
2007
|
|---|---|
| Authors: | Schlosser, Francine ; Mcnaughton, Rod |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 15.2007, 4, p. 307-326
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