International advertising campaigns in fast-moving consumer goods companies originating from a SMOPEC country
Year of publication: |
2008
|
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Authors: | Gabrielsson, Peter ; Gabrielsson, Mika ; Gabrielsson, Hannele |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 17.2008, 6, p. 714-728
|
Subject: | Konsumgüterindustrie | Consumer goods industry | Konsumgütermarketing | Consumer goods marketing | Internationales Marketing | International marketing | Werbeplanung | Advertising planning | Kleine offene Volkswirtschaft | Small open economy | Finnland | Finland |
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