International and interdisciplinary perspectives in contemporary marketing : editorial
Year of publication: |
2015
|
---|---|
Authors: | Manrai, Ajay K. |
Published in: |
International journal of business and economics. - Taichung : Feng Chia University, ISSN 1607-0704, ZDB-ID 2573186-5. - Vol. 14.2015, 1, p. 1-5
|
Subject: | global markets | opportunities | risks | financial services | retailing | tourism | small, medium, and large enterprises | global value chain | cross-cultural food consumption | country selection | mode of entry | internet trading | website design | consumer loyalty | Welt | World | Internationales Marketing | International marketing | Website | Konsumentenverhalten | Consumer behaviour | KMU | SME |
-
International and interdisciplinary perspectives in cross-national and cross-regional research
Manrai, Ajay K., (2016)
-
Chinese website design : communication as a mirror of culture
Capece, Guendalina, (2021)
-
Culture-based rejection of taboo-infringing imports
Brice, William D., (2017)
- More ...
-
DeSarbo, Wayne S., (1990)
-
Advertising appeal and tone: Implications for creative strategy in television commercials
Manrai, Lalita A., (1992)
-
Sales training: A state of the art and contemporary review
Singh, Vijay Lakshmi, (2015)
- More ...