International differences in product perception: A product map analysis
| Year of publication: |
1996
|
|---|---|
| Authors: | MacKay, David B. ; Easley, Robert F. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 13.1996, 2, p. 54-62
|