International expansion and contexts of a global player from an emerging market : the case of Sabmiller 1993 - 2013
Maria-Alejandra Gonzalez-Perez; Maria-Teresa Vasquez-Melo; Carolina Rios-Molina
| Year of publication: |
2015
|
|---|---|
| Authors: | Gonzalez-Perez, Maria Alejandra ; Vasquez-Melo, Maria-Teresa ; Rios-Molina, Carolina |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 16.2015, 3, p. 377-392
|
| Subject: | SABMiller | internationalization | multinational enterprise | emerging markets | brewing industry | entry modes | Multinationales Unternehmen | Transnational corporation | Schwellenländer | Emerging economies | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Auslandsinvestition | Foreign investment | Brauerei | Brewery |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011408823