International expansion and performance of emerging multinationals : the case of Marcopolo
Year of publication: |
2017
|
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Authors: | Cahen, Fernanda Ribeiro ; Stal, Eva |
Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 9.2017, 3, p. 241-267
|
Subject: | international expansion | performance | emerging markets | Schwellenländer | Emerging economies | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Welt | World | Unternehmenserfolg | Firm performance | Auslandsinvestition | Foreign investment |
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