International market orientation and international outcomes
Year of publication: |
Dez 2016
|
---|---|
Authors: | Escandón-Barbosa, Diana ; Hernandez-Espallardo, Miguel ; Rodríguez-Orejuela, Augusto |
Published in: |
Global economy journal : GEJ. - [Erscheinungsort nicht ermittelbar] : World Scientific, ISSN 1553-5304, ZDB-ID 2167267-2. - Vol. 16.2016, 4, p. 669-696
|
Subject: | internationalization | marketing | structural equation | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Marktstruktur | Market structure |
-
Marketing strategies of "born globals" companies when entering the foreign market
Reková, Eliška, (2018)
-
Yang, Man, (2018)
-
Liu, Sindy, (2016)
- More ...
-
Delgado-Ballester, Elena, (2014)
-
Learning processes, their impact on innovation performance and the moderating role of radicalness
Hernandez-Espallardo, Miguel, (2012)
-
Improving firm performance through inter-organizational collaborative innovations
Hernandez-Espallardo, Miguel, (2018)
- More ...