International marketing standardization and financial performance of mobile network operators : an empirical analysis
Torsten J. Gerpott; Nejc M. Jakopin
| Year of publication: |
2005
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| Authors: | Gerpott, Torsten J. ; Jakopin, Nejc M. |
| Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 57.2005, 3, p. 198-228
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| Subject: | Internationales Marketing | International marketing | Standardisierung | Standardization | Mobilkommunikation | Mobile communications | Telekommunikationssektor | Telecommunications industry |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002964733