International segmentation using biplots : a diffusion approach
Javier Palacios Fenech; Michael Greenacre; Sandra Milberg
| Year of publication: |
2014
|
|---|---|
| Authors: | Fenech, Javier Palacios ; Greenacre, Michael J. ; Milberg, Sandra |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 27.2014, 5, p. 344-356
|
| Subject: | Diffusion of innovations | principal component analysis | biplots | international segmentation | Innovationsdiffusion | Innovation diffusion | Marktsegmentierung | Market segmentation | Theorie | Theory | Hauptkomponentenanalyse | Principal component analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010428061