Internationales Marketing
Year of publication: |
1998 ; 2., überarb. und erw. Aufl
|
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Authors: | Backhaus, Klaus ; Büschken, Joachim ; Voeth, Markus |
Publisher: |
Stuttgart : Schaeffer-Poeschel |
Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry | Theorie | Theory |
Description of contents: | Table of Contents [d-nb.info] |
Extent: | 469 S. : Ill., #raph. Darst |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
Language: | German |
Notes: | Literaturverz. S. 445 - 464 |
ISBN: | 3-7910-1229-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
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