Internationales Marketing
| Year of publication: |
1997
|
|---|---|
| Authors: | Backhaus, Klaus ; Büschken, Joachim ; Voeth, Markus ; Homburg, Christian |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 2010744. - Vol. 67.1997, 5-6, p. 651-652
|