Internationales Marketing-Management
Ralph Berndt; Claudia Fantapié Altobelli; Matthias Sander
| Year of publication: |
2010 ; 4., vollst. überarb. und erw. Aufl.
|
|---|---|
| Authors: | Berndt, Ralph ; Fantapié Altobelli, Claudia ; Sander, Matthias |
| Publisher: |
Heidelberg [u.a.] : Springer |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVI, 578 S. Ill., graph. Darst. 235 mm x 155 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturverz. S. 551 - 572 |
| ISBN: | 978-3-642-12690-1 ; 978-3-642-12691-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008659561