Extent: | XV, 374 Seiten Illustrationen, Diagramme |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | German |
Notes: | Literatur- und URL-Verzeichnis: Seite 361-368 |
ISBN: | 3-7910-3309-3 ; 978-3-7910-3309-9 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010259727